Brand Indicators for Message Identification (BIMI) is an email specification that allows brands to display their logo next to authenticated emails in supported inboxes. This improves brand visibility, boosts email trust, and enhances email security by leveraging existing email authentication protocols (like SPF, DKIM, and DMARC).
With BIMI, your emails stand out in inboxes and show users that the message is truly from your brand.
About the BIMI Record Generator Tool
Our BIMI Record Generator is a simple and efficient tool that helps you generate a valid BIMI DNS record. You just need to provide:
- Your domain name
- A valid logo URL (in SVG format)
- An optional Verified Mark Certificate (VMC) URL
The tool automatically formats the DNS TXT record for use in your domain’s DNS settings.
How to Use the BIMI Record Generator
Follow these easy steps:
- Enter Your Domain Name
Input your domain (e.g.,example.com). The tool automatically removeshttp://,https://, andwww.prefixes. - Enter Logo URL
Provide a valid URL pointing to your SVG logo. This should be publicly accessible and ideally hosted on HTTPS. - Optional: Enter VMC Certificate URL
If you have a Verified Mark Certificate, paste its URL here. This is required by some email providers like Gmail to display your logo. - Generate
Click the “Generate” button. The BIMI record and DNS record name will appear below. - Copy
Click “Copy Record” to copy the full BIMI record and DNS name for use in your DNS provider’s control panel. - Reset
Use the “Reset” button to clear all fields and start over.
Example
Let’s say your domain is yourbrand.com, your logo is hosted at https://yourcdn.com/logo.svg, and your VMC is hosted at https://yourcdn.com/vmc.pem.
The generated BIMI record would look like:
iniCopyEditv=BIMI1; l=https://yourcdn.com/logo.svg; a=https://yourcdn.com/vmc.pem;
And the DNS record name would be:
cppCopyEditdefault._bimi.yourbrand.com
This record would be added to your DNS as a TXT record at the specified DNS name.
Benefits of BIMI
Here’s why using BIMI can be a game-changer for your brand:
- Brand Visibility
Show your official logo right in the inbox, improving recognition and awareness. - Email Trust
Users are more likely to trust and open emails from senders with verified brand logos. - Better Engagement Rates
With a trustworthy visual indicator, BIMI can increase open and click-through rates. - Security Reinforcement
BIMI requires DMARC enforcement, promoting better email security practices.
Use Cases
✅ Brand Marketing
Digital marketers can use BIMI to reinforce branding in every email communication.
✅ Ecommerce Stores
Show logos next to transactional emails like order confirmations and shipping updates.
✅ Financial Services
Improve email trust for banks, insurance companies, or fintechs dealing with sensitive information.
✅ SaaS Companies
Reinforce product branding and reduce phishing risks by authenticating communication channels.
Expert Tips
- ✔️ Use a Proper SVG Logo:
Your logo must meet BIMI requirements — square layout, no scripts, and hosted on HTTPS. - ✔️ Enforce DMARC:
BIMI only works with DMARC in enforcement mode (p=quarantineorp=reject). - ✔️ Test Your Setup:
Use tools like BIMI Inspector to validate your setup. - ✔️ Buy a VMC:
Gmail and Yahoo Mail require a Verified Mark Certificate. You can purchase it from Digicert or Entrust. - ✔️ Use a Reliable CDN:
Host your SVG logo and VMC on a reliable content delivery network to ensure availability.
Frequently Asked Questions (FAQ)
1. What does BIMI stand for?
BIMI stands for Brand Indicators for Message Identification.
2. Is BIMI mandatory?
No, it’s optional, but highly recommended for improving email deliverability and trust.
3. What DNS record type is used for BIMI?
TXT record under the subdomain default._bimi.yourdomain.com.
4. What file format must the logo be in?
Only SVG (Scalable Vector Graphics) format is accepted.
5. Does Gmail support BIMI?
Yes, but it requires a Verified Mark Certificate (VMC) to display the logo.
6. Do I need DMARC for BIMI?
Yes, your domain must have a DMARC policy of quarantine or reject.
7. What happens if I don’t provide a VMC?
Your BIMI record may still be valid, but logos might not display in inboxes that require VMCs (e.g., Gmail).
8. Can I host my SVG logo anywhere?
Yes, but it must be publicly accessible over HTTPS.
9. How can I test if my BIMI record is working?
Use BIMI testing tools or send authenticated test emails to BIMI-supporting inboxes.
10. Where can I get a VMC?
From authorized providers like DigiCert or Entrust.
11. Is BIMI free to use?
Yes, the specification is free, but acquiring a VMC certificate can be costly.
12. How do I know if my DNS record is correct?
You can query your DNS via command line or use online DNS lookup tools.
13. What if my logo doesn’t appear even after setting up BIMI?
Ensure DMARC is enforced and the logo is a valid, compliant SVG.
14. Can I use a PNG or JPG logo?
No. BIMI requires an SVG Tiny PS format logo.
15. What browsers or email clients support BIMI?
Major providers like Gmail, Yahoo Mail, and Apple Mail support BIMI with conditions.
16. Can I use BIMI on a subdomain?
Yes, as long as you configure DMARC and BIMI correctly for the subdomain.
17. What is the “a=” tag in the BIMI record?
It refers to the URL of your Verified Mark Certificate.
18. What if I want to change my logo later?
Update the DNS TXT record with a new l= (logo) URL.
19. How long does it take for the BIMI record to take effect?
It depends on DNS propagation. Usually within a few hours to 48 hours.
20. Do all email recipients see the logo?
Only recipients using mail providers that support BIMI will see your logo.
Final Thoughts
BIMI is the future of branded email communication. With inboxes becoming more crowded, having your logo appear beside your emails makes a significant difference. This free BIMI Record Generator tool removes all the technical guesswork and helps you implement BIMI with confidence.