If you’re selling on Amazon—or even thinking about it—one of the first questions that comes up is: “How much money can I actually make?”
Between product costs, shipping, and Amazon’s fees, it can be hard to predict your actual revenue and profit. That’s where the Amazon Revenue Calculator comes in.
This free tool from Amazon allows sellers to estimate sales revenue, fulfillment fees, and net profit margins. Whether you’re testing a new product idea, comparing FBA vs. FBM, or adjusting your pricing, the calculator gives you clear insights into potential earnings.
What is the Amazon Revenue Calculator?
The Amazon Revenue Calculator is an official tool provided by Amazon to help sellers evaluate:
- Selling Price & Revenue – Based on the price you set.
- Amazon Fees – Referral fees, fulfillment (FBA) fees, and storage.
- Product Costs – Manufacturing or purchase costs.
- Net Profit & Margins – How much you’ll actually make per unit.
- FBA vs. FBM Comparison – See which fulfillment method is more profitable.
Instead of guessing your profits, you get accurate, real-time numbers straight from Amazon’s database.
Why is the Amazon Revenue Calculator Important?
Here’s the truth: many new Amazon sellers lose money because they underestimate Amazon’s fees.
For example, a seller might think:
- Buy a product for $8
- Sell it for $20
- Profit = $12
But after referral fees, FBA fees, and storage, the actual profit may be closer to $5–6.
The Amazon Revenue Calculator prevents this mistake by breaking down every cost, so you know exactly what to expect.
How to Use the Amazon Revenue Calculator
Here’s a simple, step-by-step guide:
1. Access the Calculator
Go to the Amazon Seller Central Revenue Calculator for your region.
2. Enter Product Information
Search by ASIN, ISBN, UPC, EAN, or product name.
3. Input Selling Price
Enter the price you plan to list the product for.
4. Add Cost Details
- Cost of Goods Sold (COGS)
- Shipping to Amazon (for FBA) or shipping to customer (for FBM)
- Packaging or prep fees
5. Select Fulfillment Method
Choose between:
- FBA (Fulfilled by Amazon) – Amazon handles storage, packing, and shipping.
- FBM (Fulfilled by Merchant) – You ship products yourself.
6. Review the Results
The calculator shows:
- Revenue
- Fees
- Net profit
- Profit margin %
- ROI
Example: Selling Bluetooth Headphones
Let’s say you want to sell Bluetooth headphones on Amazon.
- Selling Price: $49.99
- COGS: $15
- Shipping to Amazon: $1.50
- Referral Fee (15%): $7.50
- FBA Fee: $4.80
- Storage Fee: $0.25
Net Profit = $49.99 – ($15 + $1.50 + $7.50 + $4.80 + $0.25) = $20.94
Profit Margin = 41.9%
That’s a great margin. But if competition forces the price down to $39.99, profit drops to just $10.94, almost half.
This is why the calculator is so valuable—it helps you test different pricing strategies before committing.
Benefits of the Amazon Revenue Calculator
✔ Clarity on Profits – No more guesswork.
✔ Pricing Insights – Test different prices to maximize sales.
✔ FBA vs. FBM Comparison – Decide the best fulfillment method.
✔ Risk Management – Avoid investing in unprofitable products.
✔ Scalability – Analyze multiple products quickly.
Who Should Use It?
The Amazon Revenue Calculator is helpful for:
- 🛍️ Private Label Sellers – To validate margins before launching products.
- 📦 Wholesale Sellers – To check profitability across bulk deals.
- 🏷️ Retail Arbitrage Sellers – To quickly test resale opportunities.
- 🌍 International Sellers – To compare fees across different marketplaces.
- 🚀 New Sellers – To avoid financial surprises.
Tips for Using the Calculator Effectively
- Include all costs – Factor in COGS, shipping, and prep fees.
- Test multiple scenarios – Adjust prices and fulfillment methods.
- Don’t forget advertising costs – Amazon PPC is not included.
- Update regularly – Fees change yearly (especially FBA fees).
- Consider returns – Refunds can impact actual profit.
- Plan for storage fees – Higher during Q4 (holiday season).
FAQs: Amazon Revenue Calculator
1. What is the Amazon Revenue Calculator?
It’s a tool to estimate sales revenue, fees, and profit margins on Amazon.
2. Is it free?
Yes, Amazon provides it at no cost.
3. Do I need a seller account?
No, anyone can access it.
4. Does it include referral fees?
Yes, referral fees are built in.
5. Can it compare FBA and FBM?
Yes, it shows both fulfillment options.
6. Does it calculate ROI?
Yes, if you input product costs.
7. Can I change selling prices?
Yes, you can test different prices.
8. Does it include advertising costs?
No, you must factor PPC separately.
9. Does it calculate break-even points?
Yes, adjust the selling price until profit = $0.
10. Is it available worldwide?
Yes, every Amazon marketplace has one.
11. Does it include storage fees?
Yes, monthly storage costs are included.
12. Does it include long-term storage fees?
No, those must be estimated separately.
13. Can it be used for bundles?
Yes, if you enter the correct costs.
14. Is it accurate?
Yes, it uses Amazon’s latest fee data.
15. How often is it updated?
Amazon updates it whenever fees change.
16. Does it work for used items?
Yes, as long as you enter pricing info.
17. Can I export results?
No, but you can copy or screenshot them.
18. Does it account for seasonal fees?
Yes, storage fee changes (e.g., Q4) are included.
19. Is it useful for dropshipping?
Yes, you can still calculate fees and revenue.
20. Should I use it before buying inventory?
Absolutely—it helps avoid unprofitable decisions.
Final Thoughts
The Amazon Revenue Calculator is one of the most important tools for Amazon sellers. It provides accurate revenue and profit estimates, helping you make smarter product decisions, avoid costly mistakes, and maximize your margins.
By testing different prices, fulfillment options, and product costs, you’ll know exactly how much you stand to earn before you even order inventory.
👉 Pro Tip: Always run every product through the Amazon Revenue Calculator before committing to a purchase—it’s your first line of defense against bad investments.